CORDILLERA RANCH REACHES THE “SUMMIT”
WITH NEW AD CAMPAIGN

Contact:
Kathryn Barnes, KGBTexas Public Relations/Advertising
(210) 826-8899
kathrynb@kgbtexas.com

(August 23, 2005) BOERNE, TEXAS – Cordillera Ranch, an 8,600-acre master planned residential community located in the Texas Hill Country, was recognized with three awards from the Greater San Antonio Builder’s Association (GSABA) for elements of its Simply marketing and advertising campaign. GSABA annually acknowledges excellence in home advertising and design with its “Summit Awards”. Cordillera Ranch won awards in three categories for Best Color Magazine Ad (Developer), Best Billboard (Developer), and Best Sales Brochure (Developer).

Cordillera Ranch is a high-end residential community that offers its residents on-site recreational opportunities and combines seven resort-style clubs in one unique location. The Simply campaign, created by San Antonio-based KGBTexas Public Relations/Advertising, conveys the resort lifestyle of Cordillera Ranch to potential homebuyers with headlines such as “Simply Breathtaking” and “Simply Relaxing.” It also features a series of photographs that depict the offerings of The Clubs of Cordillera Ranch and allude to the crown jewel of the development, a par-72 Jack Nicklaus Signature Golf Course, the newest addition to only a handful of Jack Nicklaus Signature Golf Courses across the state.

“We feel very rewarded that GSABA chose to recognize the uniqueness of the Simply campaign,” said Chris Hill, Vice President of Cordillera Ranch Development Corp. “The Simply concept truly embodies the natural beauty of Cordillera Ranch and the uncomplicated way of life in the Texas Hill Country and has really resonated with potential homebuyers.”

The campaign’s elements include outdoor media, print ads, a new collateral system, direct mail, and a new positioning line: “This is living. Pure and Simple.” To qualify for the Summit Awards, the campaign had to have run in the recognized media between April 1, 2004 and March 31, 2005. In the Best Color Magazine Ad (Developer) category, entries were judged on excellence of concept, copy, layout, overall design execution, and communication of the advertisement’s objective. Cordillera Ranch received this award for its “Simply Heaven” print ad. The Best Sales Brochure (Developer) category evaluated overall excellence of theme, graphic design, effective communication, value and appropriateness. Best Billboard (Developer) entries were judged on concept, copy, readability, impact and execution. Cordillera Ranch won this award for its “Simply Golden” billboard. The Simply campaign will continue through the end of the year.

Cordillera Ranch is an 8,600-acre master planned residential community located north of San Antonio in the Texas Hill Country. The centerpiece of Cordillera Ranch will be a 7,477-yard Jack Nicklaus Signature Golf Course expected to be completed by late 2005. Cordillera Ranch offers its residents on-site recreational opportunities and boasts 1 to 10+-acre estates, including valley view, golf course, Guadalupe River frontage, and hilltop homesites. Residents of the guarded/gated community will have the opportunity to join The Clubs of Cordillera Ranch, which will feature seven resort-style clubs in one location, including The Golf Club, Social Club, Tennis and Swim Club, Equestrian Club, Rod and Gun Club, Spa and Athletic Club and River Club. Cordillera Ranch is being developed by Cordillera Ranch Development Corp., a subsidiary of Lufkin, Texas-based DH Investment Company.