CORDILLERA RANCH AD CAMPAIGN WINS GSABA SUMMIT AWARDS
FOR THIRD STRAIGHT YEAR

Contact:
Rebekah Haynes
KGBTexas Public Relations/Advertising
(210) 826-8899
bekahh@kgbtexas.com

(August 01, 2007) BOERNE, TEXAS – Cordillera Ranch, an 8,700-acre master-planned residential community located in the Texas Hill Country, was recognized again this year with two awards from the Greater San Antonio Builder’s Association (GSABA) for elements of its Simply marketing and advertising campaign. GSABA annually acknowledges excellence in home advertising and design with its “Summit” awards. Cordillera Ranch won awards in two categories for 2007: Best Direct Mail Piece (Developer) and Best Television Commercial (Developer).

“We are honored that GSABA continues to recognize the uniqueness of the Simply campaign and the versatility it has provided,” said Chris Hill, Vice President of Cordillera Ranch. “The Simply concept truly embodies the natural beauty of Cordillera Ranch and the uncomplicated way of life in the Texas Hill Country, and it really resonates with potential homebuyers.”

In 2005, GSABA honored the newly developed Simply campaign with three awards, including Best Color Magazine Ad (Developer), Best Billboard (Developer), and Best Sales Brochure (Developer). The following year Cordillera Ranch took home the trophies once again for Best Color Magazine Ad (Developer) and Best Billboard (Developer), as well as Best Website (Developer) for its new website, www.cordilleraranch.com. This year marks three years of excellence with the Simply campaign, which continues to evolve and expand to meet the dynamic needs and interests of Cordillera Ranch’s potential buyers

Cordillera Ranch is a high-end residential community that offers its residents on-site recreational opportunities and combines seven resort-style clubs in one unique location. The Simply campaign, created by San Antonio-based KGBTexas Public Relations/Advertising, conveys the resort lifestyle of Cordillera Ranch to potential homebuyers with headlines such as “Simply Magnificent” and “Simply Heaven.” It also features a series of photographs that depict the offerings of The Clubs of Cordillera Ranch, including the crown jewel of the development, a par-72 Jack Nicklaus Signature Golf Course, which hosted its grand opening this year

The campaign’s elements include outdoor media, print ads, collateral materials, direct mail, the website, television commercials, and a completely redesigned sales center. The campaign incorporates the positioning line: “This is living. Pure and Simple.” into each of its marketing elements.

Cordillera Ranch is an 8,700-acre master-planned residential community located north of San Antonio in the Texas Hill Country. The centerpiece of Cordillera Ranch is a 7,464-yard Jack Nicklaus Signature Golf Course, which officially opened in May of 2007. Cordillera Ranch offers its residents on-site recreational opportunities and boasts 1 to 10+-acre estates, including valley view, golf course, Guadalupe River frontage and hilltop homesites. Residents of the guarded/gated community can join The Clubs of Cordillera Ranch, which feature seven resort-style clubs in one location, including The Golf Club, The Social Club, The Tennis and Swim Club, The Equestrian Club, The Rod and Gun Club, The Spa and Athletic Club and The River Club. Cordillera Ranch is being developed by Cordillera Ranch Development Corp., a subsidiary of the Texas-based DH Investment Company.